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Bollywood stars are increasingly collaborating with South Indian filmmakers, driven by the success of pan-India films like 'Baahubali' and 'Jawan'. Actors like Hrithik Roshan, Shah Rukh Khan, and Aamir Khan are exploring partnerships with production houses and directors from the South to tap into a wider audience and leverage the scale and vision of Southern cinema.

Rajinikanth's 'Coolie' and Hrithik Roshan's 'War 2' clashed at the box office on August 14, 2025, during the Independence Day weekend. Despite initial hype, both films experienced a drop in collections within a week. 'Coolie,' directed by Lokesh Kanagaraj, has outperformed 'War 2,' accumulating Rs 224.23 crore compared to 'War 2's' Rs 200.63 crore after eight days.

Naga Vamsi faced criticism after War 2's Telugu version did not perform well. Sithara Entertainments bought the distribution rights. The film earned less than expected in its first six days. Trolls speculated about Vamsi leaving the film industry. Vamsi responded on X, dismissing the rumors. He stated he would remain in the industry for at least 10-15 more years.