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HUNTR/X's 'Golden,' from the Netflix film 'KPop Demon Hunters,' maintains its No. 1 spot on the UK Singles Chart for a fourth week. The fictional K-pop group's music gains real-world success through soundtrack releases and social media buzz. The song's popularity is fueled by the film's viewership, strategic playlisting, and community engagement.

Netflix's gargantuan hit film "KPop Demon Hunters" has captured the global zeitgeist this summer, smashing streaming and music chart records. Released in June, "KPop Demon Hunters" is already Netflix's most-watched animated offering, and sits second on the all-time chart for any original film.