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Sivakarthikeyan's soaring popularity in Tamil cinema is reflected in his escalating salary. His upcoming film 'Madharaasi' has generated significant buzz, particularly regarding his remuneration. Following the blockbuster success of 'Amaran' in 2024, which grossed over ₹300 crore, Sivakarthikeyan's market value has surged.

Bollywood stars are increasingly collaborating with South Indian filmmakers, driven by the success of pan-India films like 'Baahubali' and 'Jawan'. Actors like Hrithik Roshan, Shah Rukh Khan, and Aamir Khan are exploring partnerships with production houses and directors from the South to tap into a wider audience and leverage the scale and vision of Southern cinema.

Tamil superstar Thalapathy Vijay, preparing for a political career, recently held a massive gathering in Madurai, and was overwhelmed by the outpouring of love from his fans. His parents were also present at the event and looked proud. Soon, the video of Vijay's emotional moment went viral on the internet.